Mikhail Kusnirovich is Founder and Chairman of the Board of Bosco di Ciliegi Group of Companies. His main goal has been to establish the company as one of Russia's best-known and most trusted retail brand. To that end, Bosco was the first local fashion brand in Russia to develop a uniform strategy of recognizable in-store architecture, national advertising, and attentive customer service. Mr Kusnirovich and his company have received myriad awards and prizes both locally and internationally. In 2006, he was named a Commander in the Italian Order of Merit of the Republic.